Paradoxe Virtual Flower
Eau de ParfumPrada Paradoxe Virtual Flower, the new feminine Eau de Parfum from Prada, pushes the boundaries of sensoriality and challenges our perception of reality with its fresh and floral signature, enhanced by artificial intelligence, reimagining one of the most symbolic codes of femininity and fragrance: floralcy. The avant-garde musky floral signature of Paradoxe Virtual Flower reveals the fresh, zesty notes of Italian Bergamot Green, the bright floral heart of the Jasmine AI & Neroli accord, and the comforting second-skin sensation of Musk and Ambrette notes.
AN AI-ENHANCED CREATIVITY Our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu selected one of the most sophisticated flowers in perfumery: Jasmine, and sought to express it like never before. To achieve this, they harnessed the power of artificial intelligence to create a unique Prada accord that captures the scent of the flower in its natural state.
AN ICONIC & MORE RESPONSIBLE BOTTLE Inspired by Prada's iconic triangle logo, the Paradoxe Virtual Flower bottle, minimal and delicate, is designed in a disruptive way to rest on its side. The packaging, boxes, and bottles are recyclable. The bottles are designed to reduce their weight and the use of glass. The paper packaging is FSC MIX certified.
All formats are refillable. A 50ml bottle of Paradoxe Virtual Flower and a 100ml refill reduce material usage by approximately 38% compared to three 50ml bottles, equating to -29% less glass, -67% less metal, -44% less plastic, and -41% less cardboard.
