Vivo Homme EDP Spray

Maison Cerruti is conquering new territory with its first major launch in over three decades. VIVO, a disruptive and innovative fragrance for men of Generations Y and Z, marks the beginning of a new chapter. Cerruti 1881 reinvents itself with VIVO, a revolutionary concept in a completely new bottle, which invites you to REVEAL THE CODE and LIVE. REVEAL THE CODE “1881 is a universal enigma. A poetic combination. A code laden with memories, a four-digit secret.” – Nino Cerruti VIVO is the ultimate expression of this code so dear to Cerruti. Meaning “I live” in Italian, the name is adapted into 18 languages ​​spoken on five continents, to reflect the interconnectedness and inclusivity of our multicultural era. Blending masculine power with sophisticated simplicity, the fascinating bottle arouses curiosity with its bold and innovative aesthetic. To access the fragrance, simply rotate the cap to reveal the vertical secret code, V1881, in orange letters. VIVRE VIVO is an intense and addictive amber fougère, with an absolutely unique masculine signature. An Eau de Parfum combining boldness and confidence that radiates dynamism, where invigorating spices and delicious woods intermingle. Crisp, luminous apple and tangy ginger form the fragrance's top duo, enhanced by the vibrant freshness of cardamom and pink pepper. In the heart, rum and marigold extend this fruity facet and play on contrasts with the warm, toasted notes of sesame. Earthy woody vetiver and burning saffron merge in a sensual, creamy amber base that brings roundness to this powerful and addictive masculine fragrance. To bring VIVO to life and express the bold energy of this Eau de Parfum, the campaign plays on the dynamic interaction between the physical and digital worlds.